Monday, October 6, 2008

How to Catch the Swing Vote

With less than 30 days left, Obama is ahead in the polls due mostly to his successes in the debates. The fight for the swing vote is heating up with both candidates pulling all cards and going on the offensive. Based on the aftermath of the debates, it seems that all Obama has to do is to just keep cool, like LA says, but both candidates are at each other's throats.

Obama's bringing out the skeletons in McCain's closet.
Obama walked away from reporters when asked about his campaign’s new multimedia attack on McCain and his involvement with political donor Charles Keating, convicted of aiding in the collapse of Lincoln Savings and Loan Association in 1989. In 1991 the Senate Ethics Committee cleared McCain of acting improperly but said he exercised “poor judgment.”
He's got to play down his associations with former ties like Bill Ayers, Sharpton and Wright, so that he can downplay the slew of attacks.

With less than 30 days left, McCain HAS to make attacks on Obama if he is to make any case to swing the vote to his favor.
McCain, at an event in Albuquerque asked the same question that he's now featuring in commercials: "Who is the real Barack Obama?"
The goal is to sow doubts about the Democratic nominee, ostensibly about where he stands on policy issues. But such a question also has considerable resonance given Obama's newness to the national scene and the viral campaign taking aim at his race, religion and patriotism that has been flourishing online for a year now.

McCain has been trying to divorce himself from Bush, but elaborating on what LA said, McCain has to also show that he is not mimicking Obama. There's a balance that needs to be achieved between being agreeable enough with voter's desires for change, and separating himself distinctively from Obama. Unfortunately his rhetoric is not as eloquent nor as focused as Obama as made evident by the debates. Even if he has good policies and promises, those alone won't get him that swing vote.
The divide between the two candidates are seemingly wider if only because of the increasing attacks against each other. Frankly, if either one wants to get that swing vote, they have to say why we should vote for them, rather than why NOT to vote for the other.


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